SEO report of aim-optimiser.com

Redirected to actioninsightmanagement.com/

Trade Promotion Optimisation/Planning tools for FMCG Brand

actioninsightmanagement.com/

Action Insight Management's trade promotion optimisation & shopper insight tools show FMCG (fast moving consumer goods) brands how to maximise ...

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : actioninsightmanagement.com/

Character length : 28

Title
Trade Promotion Optimisation/Planning tools for FMCG Brand
Description
Action Insight Management's trade promotion optimisation & shopper insight tools show FMCG (fast moving consumer goods) brands how to maximise profit, ROI, volume & category share and improve demand forecast accuracy.
Keywords (meta keywords)
trade promotion optimisation, planning tool,shopper insight, shopper marketing,how to plan,joint business plan,consumer goods, trade, promotion, optimisation, tpo, tpm, fmcg, profit,trade promotion, f

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://actioninsightmanagement.com/robots.txt
User-agentDisallowed for the search engines
*
  • /blocks
  • /concrete
  • /config
  • /controllers
  • /css
  • /elements
  • /helpers
  • /jobs
  • /js
  • /languages
  • /libraries
  • /mail
  • /models
  • /packages
  • /single_pages
  • /themes
  • /tools
  • /updates


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Trade Promotion Optimisation/Planning tools for FMCG Brand

Character length : 58

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 23%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
811502
Heading structure in the source code
  • <H3> Search site...
  • <H1> 'Brand is King' - extract maximum value from your current brand equity
  • <H1> Maximise your promotional effectiveness
  • <H1> Complete profit pool management
  • <H1> Turn your 'trade spend' into 'investments'
  • <H1> Monitor competitors, compare and measure brand equity
  • <H1> Closer customer relations and joint business planning
  • <H1> Optimise price and value for your brand
  • <H1> Guaranteed 3% increased profit or no charge
  • <H2> WE HELP SUPPLIERS GAIN MAXIMUM VALUE FROM CURRENT BRAND EQUITY & TRADE SUPPORT
  • <H4> The Problems
  • <H4> The Solutions
  • <H4> The Benefits
  • <H4> Brand Experience
  • <H4> Customer Testimonials
  • <H6> Action Insight Management
  • <H6> © Action Insight Management
Word cloud
  • brand12
  • value6
  • customer6
  • profit6
  • aim5
  • equity5
  • trade5
  • promotions5
  • planning4
  • roi4
  • price4
  • optimise4
  • category4
  • tools4
  • increase4
  • insight4
  • management4
  • retail3
  • better3
  • group3
  • promotional3
  • how3
  • action3
  • support3
  • growth3
  • marketing3
  • fmcg2
  • effective2
  • save2
  • competitors2
  • spend2
  • shopper2
  • highland2
  • returns2
  • important2
  • head2
  • spring2
  • ligertwood2
  • commercial2
  • andrew2
  • maximise2
  • scotland2
  • maximum2
  • show2
  • business2
  • charge2
  • insights2
  • increased2
  • current2
  • measure2
  • plans2
  • info@aim-eu2
  • blog2
  • read2
Keyword matrix
wordtitledescriptionsheading
brand
value
customer
profit
aim
equity
Two Word cloud
  • out more6
  • find out5
  • your trade2
  • increased profit2
  • value from2
  • brand equity2
Three Word cloud
  • find out more6
  • highland spring group2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 16 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.40
Flesch Reading Ease
60.40
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.00
Dale–Chall Readability
6.80
SMOG Index
9.90
Spache Readibility
5.00
Number of letters
2803
Number of words
544
Number of sentences
85
Average words per sentences
6
Number of syllables
900
Syllables in words
928
Average syllables in words
1.65
Number of words in first three syllables
114
Percentage of word / syllables
20.96
Words not in Dale-Chall easy-word list
222
Words not in Spache easy-word list
160

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.81 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
39
Number of source domains
2
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://actioninsightmanagement.com/.. /jquery.js?v=6295089ccfc8488860cf6c6c1341...
  • http://actioninsightmanagement.com/.. /ccm.base.js?v=6295089ccfc8488860cf6c6c13...
  • http://actioninsightmanagement.com/themes/aim/js/flexie.min.js
  • http://actioninsightmanagement.com/themes/aim/js/cufon-yui.js
  • http://actioninsightmanagement.com/.. /headline_400.font.js
  • http://actioninsightmanagement.com/themes/aim/js/jquery.slides.js
  • http://actioninsightmanagement.com/themes/aim/js/scripts.js
List of render blocking css files
  • http://actioninsightmanagement.com/.. /ccm.base.css?v=6295089ccfc8488860cf6c6c1...
  • http://actioninsightmanagement.com/.. /view.css?v=6295089ccfc8488860cf6c6c13416...
  • http://actioninsightmanagement.com/themes/aim/css/styles.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://actioninsightmanagement.com/concrete/js/jquery.js?v=6295089ccfc8488860cf6c6c134163b3
  • http://actioninsightmanagement.com/concrete/js/ccm.base.js?v=6295089ccfc8488860cf6c6c134163b3
  • http://actioninsightmanagement.com/themes/aim/js/flexie.min.js
  • http://actioninsightmanagement.com/themes/aim/js/cufon-yui.js
  • http://actioninsightmanagement.com/themes/aim/js/headline_400.font.js
  • http://actioninsightmanagement.com/themes/aim/js/jquery.slides.js
  • http://actioninsightmanagement.com/themes/aim/js/scripts.js
File size of all javascript files combined
260.57KB
Javascript minifying
You can save 7.5KB (31% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://actioninsightmanagement.com/concrete/css/ccm.base.css?v=6295089ccfc8488860cf6c6c134163b3
  • http://actioninsightmanagement.com/concrete/blocks/search/view.css?v=6295089ccfc8488860cf6c6c134163b3
  • http://actioninsightmanagement.com/themes/aim/css/styles.css
File size of all css files combined
15.85KB
CSS minifying
You can save 2.4KB (16% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
15.99KB
Gzip compression
Error! By using Gzip you can save 59.8KB (64% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
33
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://actioninsightmanagement.com/files/1413/8147/9632/curver.jpgExpiry time is not specified
http://actioninsightmanagement.com/files/2013/8147/9635/marlboro.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /sanmiguel.jpgExpiry time is not specified
http://actioninsightmanagement.com/files/2713/8147/9633/gordons.jpgExpiry time is not specified
http://actioninsightmanagement.com/files/2813/8147/9631/becks.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /video_icon.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /rotator5_new.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /circle_icons5.pngExpiry time is not specified
http://actioninsightmanagement.com/.. /circle_icons1.pngExpiry time is not specified
http://actioninsightmanagement.com/.. /rotator3_new.jpgExpiry time is not specified
http://actioninsightmanagement.com/files/6313/8147/9632/fosters.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /the-benefits-icn.pngExpiry time is not specified
http://actioninsightmanagement.com/files/7813/8147/9634/guinness.jpgExpiry time is not specified
http://actioninsightmanagement.com/files/7913/8147/9636/miller.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /rotator4_new.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /rotator1_new.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /strongbow.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /rotator2_new.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /newcastle.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /onlinemodels_icon.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /blog_icon.jpgExpiry time is not specified
http://actioninsightmanagement.com/themes/aim/css/styles.cssExpiry time is not specified
http://actioninsightmanagement.com/.. /aim_logo_big.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /linkedin_big.jpgExpiry time is not specified
http://actioninsightmanagement.com/.. /magnifying-glass-icn.pngExpiry time is not specified
http://actioninsightmanagement.com/themes/aim/images/separator.pngExpiry time is not specified
http://actioninsightmanagement.com/themes/aim/images/twitter_big.jpgExpiry time is not specified
http://actioninsightmanagement.com/themes/aim/js/cufon-yui.jsExpiry time is not specified
http://actioninsightmanagement.com/themes/aim/js/flexie.min.jsExpiry time is not specified
http://actioninsightmanagement.com/.. /headline_400.font.jsExpiry time is not specified
http://actioninsightmanagement.com/themes/aim/js/jquery.slides.jsExpiry time is not specified
http://actioninsightmanagement.com/themes/aim/js/scripts.jsExpiry time is not specified
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
696.07KB
Image optimisation
You can save 506KB (73% compression) by optimising the images below:

 Links

We found a total of 30 different links.
Internal links: 22
External links: 8

External links:

Link text (anchor) Link strength
Twitter
Linked In
Watch Our Video
Discover Our Online Models
Read Our Blog
Read more
Blog
Vizibility Design

Internal links:

Link text (anchor) Link strength
AiM Action Insight Management
Client Area
Home
What We Do
Customer Relationship
Brand Equity
Trade Support
Planning Tools & Processes
FAQs
Who We Are
Contact Us
Find out more
Find out more
Find out more
Find out more
The Problems
The Solutions
The Benefits
Terms & Conditions
Privacy Policy
Sitemap
http://actioninsightmanagement.com/sitemap

 Website security

IP
79.170.40.49
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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